As a part of efforts aimed at supporting business development among Forest Management Units (KPH) and Forest Farmers Groups (KTH), FORCLIME, working in collaboration with the Centre for Forest Education and Training (Pusdiklat) at the Ministry of Environment and Forestry (MoEF), held a training session on the online marketing of forestry products in Makassar back in 2019. At a subsequent post-training evaluation held in 2021, participants affirmed that during the session they had acquired basic knowledge and training in the marketing of forest products produced by KPHs and KTHs.

As a follow-up to this training in online marketing, Pusdiklat and FORCLIME organized a Training in Digital Marketing course from 17 - 18 November 2021. Around 510 participants attended the first day’s session, while 195 were present on the second day. The material delivered during the first day encompassed basic knowledge of this topic, as well as architecture and the selection of digital marketing platforms. The second day’s session focused on digital marketing strategies, product strategies (from products to customers) and marketing strategies (from customers to products). Prior to the end of the two-day session, participants were tasked with creating an account on a given platform and with the marketing of products produced by each KPH and KTH.

“This training proved very useful, even though the training schedule was very tight, as only two days had been allotted for this course. I hope similar training will continue to be offered in the future, as the material presented has been very useful,” explained Dullah Adi, one of the participants from the Pekanbaru Forest Farmers Group.

Given that setting up and expanding a KTH business is a highly dynamic process, the Pusdiklat is now planning to develop a training package on the online marketing of forestry products. Moreover, the previous training curriculum on online marketing, as well as the post-training evaluation results, will be used as a reference during the development of this new training curriculum in online marketing.

As a follow-up to this training in digital marketing, the Pusdiklat will continue to undertake field visits to eight pilot FMUs spread across Indonesia.

For more information, please contact:
Wira Hakim, Junior Adviser for Human Capacity Development
Edy Marbyanto, Strategic Area Manager for Human Capacity Development